Due to continued growth of online search, concepts of search engine optimization and SEO reseller has become so popular today. Every business, be it a huge firm or a small startup, has a web presence in some form, thus leading to stiff competition for online businesses for positions in search engine result pages (SERPs). Since large companies like Amazon, Walmart – already have millions of customers, huge content and amazingly wide visitor base, there is no wonder why these sites rank higher always for searches related to commercial products. No matter, what type of business you have, there is at least one competitor for you.
So it is really a matter of concern for small businesses that are holding limited experience and resources, and looking to compete with giant websites.
Fortunately, SEO has evolved so much that does not favor the websites on the basis of sheer volume, longest presence on the web, quantity of inbound links or having the biggest library of content. Today, SEO totally depends on the user’s behavior. Search engines rank only those pages which are relevant and qualitative for the searchers. Besides that, there are a few strategies that help give you an edge over the bigger competition.
Five Ways Small Businesses Can Compete with Giant Websites
1. Specialize in a Niche.
First and the best thing you can do, is focus on a particular niche. Let suppose, you are dealing with home improvement facilities like cooling, plumbing, heating, roofing, etc. You want high ranking for all related keywords. But if you are competing with giant competitors, it is recommended focus on a certain niche. Pour your efforts in a small handful of keywords, and you will be able to achieve higher visibility.
2. Engage in a long-tail Keyword Strategy.
The concept of long tail keywords is somewhat related to a user’s behavior. Searchers usually enter long search queries in search boxes. Even, Google also looks for long tail keywords like “tips for installing roof”. Ranking your website with long tail keyword is much easier than ranking through short and broad keywords.
3. Leverage Locality for Optimization.
Another way to deal with competition is targeting your local audience more. Local searchers are of more importance and relevant to the searchers. No matter, if your business operates on an international or national level, capturing the local market is the best thing you can do to improve sales leads and revenue. Collect local reviews, get hyper-local content to target local business optimization.
4. Personalize your Social Engagement.
The increasing popularity of social media sites has given boost to brand strategy. Social media sites allow your brand to reach a large amount of viewers. Single post on a social media site reaches hundreds or thousands of viewers, depending on your connections.
5. Become a recognized, authoritative content publisher.
Publishing quality and unique content that is relevant to you brings brand awareness, loyalty, trust and credibility that are required for every business. Apart from text, you can also use videos, podcasts, webinars, eBooks and other forms of content on your web pages.
Lastly, there is no shortcut to SEO success. If you are running a small business and thinking to promote it on the internet, look for the best SEO reseller holding vast experience, positive customer feedback and dedication towards their job.
Promoting your small business on the internet, that is too, when you have giant competitors in front you. Taking care of very small things, you can beat even giant competitors and get more customers through your web presence.